With a successful background in marketing and technology, Len Critcher established one of the first Internet focused automotive dealerships (eCarLink) in the United States in 2001.  As a pioneer in online automotive sales, Critcher is heralded as one of the “fathers” of online automotive retailing.  At age 28, Critcher was profiled in Forbes Magazine for his success in automotive retailing. Len has also been featured in People, Time Magazine, USA Today, CNN, American Way, Dallas Business Journal and more. 

 

In 2006, Critcher founded eCarList, a leading automotive inventory and marketing software company.   Critcher led the organization in its record growth and was also the chief architect of the company’s product development. In 2011, eCarList was acquired by Dealertrack Technologies (acquired by Cox Automotive). Critcher served as Chief Product Officer for the NY based company. 

 

Len has made a career of bringing new business concepts to market as an active early stage investor/advisor and operational executive. Notable exits include eCarList, OrderMyGear, and Fixd Repair.   

 

Most recently, Len has focused his energies on three iconic and successful Dallas food and beverage establishments.  In 2015, Critcher acquired the historic ‘Inwood Tavern’ (opened in 1964) and again in 2017 opened ‘Chelsea Corner’ on McKinney Avenue.  In 2024 Len acquired the iconic Milo Butterfingers founded in 1971.  

 

Critcher continues to invest and consult in various startups and established businesses.       

 

Critcher attended Highland Park High School and received a BA from Southern Methodist University. He resides in University Park, TX with his wife Pamela and their two children, Carson and Sailor.  

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Private holdings/investments include: